Meet the Team
A diverse team of creative professionals united by one shared purpose: helping organizations communicate with impact.
Every member of our team brings a unique perspective, specialized expertise, and a commitment to excellence. Together, we combine strategy, creativity, and collaboration to craft stories that inform, inspire, and connect.
DIFFERENT SKILLS. SHARED VALUES. ONE GOAL.
Before founding Monarch, Damon spent nearly a decade in corporate banking, partnering with businesses of all sizes to solve complex challenges and build lasting relationships. That experience shaped the way he approaches every creative project today—not simply as a filmmaker, but as a strategic problem solver who understands that every organization has unique objectives, audiences, and opportunities.
Over the years, Damon has led productions ranging from documentaries and broadcast commercials to branded content, educational films, healthcare communications, and mission-driven storytelling. He has written, directed, produced, and edited projects, with work receiving recognition at independent film festivals. Today, his focus is helping organizations use the power of storytelling to communicate with clarity, authenticity, and purpose. Whether leading a project from concept to completion or collaborating with creative partners behind the scenes, his focus remains the same: creating stories that build trust, deepen understanding, and inspire action.
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Damon Darrell
Founder | Creative Director
Storytelling Superpower
Helping organizations discover the story they're actually trying to tell.
Favorite Question
"What problem are we really trying to solve?"
Anthony Q. Artis has spent more than 25 years helping audiences believe what they see on screen. An accomplished producer, director, and Director of Photography, he has built a career creating compelling visual stories for television, documentaries, branded content, and feature films.
Throughout his career, Anthony's work has been featured at respected film festivals including Tribeca, Slamdance, and the Independent Filmmaker Project (IFP) Market. His cinematography and production work have also supported campaigns and productions for organizations including Procter & Gamble, Walmart, Oprah Winfrey Network, McDonald's, Porsche, the U.S. Navy, TV One, and numerous Fortune 500 companies.
Whether capturing a quiet documentary moment or lighting a national commercial campaign, Anthony approaches every production with the same philosophy: authenticity comes first. His ability to shape light, composition, and movement helps transform ideas into cinematic stories that feel genuine, immersive, and emotionally honest.
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Anthony Q. Artis
Director of Photography | Lead Cinematographer
Storytelling Superpower
Finding the visual truth in every scene. Anthony is known for making a scene feel real.
Favorite
Question
"What should the audience feel in this moment?”
Eric Van't Zelfden
Producer | Cinematographer
For more than 15 years, Eric Van't Zelfden has helped organizations, brands, and filmmakers bring stories to life through thoughtful production, creative collaboration, and a passion for visual storytelling. Whether producing a documentary, directing a commercial, or managing the countless details behind a complex production, Eric is driven by one question: Where's the story inside this shot?
Throughout his career, Eric has shot, directed, and produced hundreds of projects spanning documentary films, branded content, broadcast television, and digital media. His documentary An Invisible Act was screened at the National September 11 Memorial & Museum and became part of the museum's permanent collection in 2023. His work has included collaborations with organizations and brands such as HBO, Paramount+, CBS News, Colgate, WeightWatchers, Rolls-Royce, Ford, Bell Helicopter, Sony, Rolling Stone magazine, Interscope Records, and many others.
Eric's experience extends beyond production itself. He has led production operations for organizations including New York University's Tisch School of the Arts as Production Center Manager and Investopedia Academy as Director of Video Production, giving him a unique understanding of both the creative and logistical sides of filmmaking.
Storytelling Superpower
Connecting every shot to the bigger story.
Favorite
Question
"Where's the story inside this shot?"
