The Benefits Of Using Video Marketing To Improve SEO and Increase Organic Traffic.
Updated: Sep 25, 2021
Video marketing is now widely regarded as a powerful tool for improving a company's SEO strategy. When used appropriately, it can help businesses outrank their competitors by improving their search engine rankings.
Since 2020, video consumption has increased dramatically. More and more customers like to watch videos to learn about businesses and their latest products and services.
People prefer to see the latest videos from the brands they support regularly. In addition to entertainment, people watch videos to educate themselves about that brand's products and services.
Here are 3 key benefits of the video marketing:
1. Earn Traffic
Attracting people to your website is an absolute must!
Frequent and consistent traffic helps increase your Google ranking. Because Google considers the number of incoming visitors when ranking your website on the search page, Google tends to reward those websites with high volume traffic by placing those sites higher in the Search Engine Result Pages.
Well-developed video content will keep visitors coming to your website.
2. Increase Conversions
Video Marketing not only improves SEO ranks but can also help convert visitors into paying clients. High quality, captivating video content engages visitors and influences them to buy your product or service.
3. Win Backlinks
Backlinks are crucial for improving your video SEO strategy. When it comes to ranking your content, Google considers the promotion of other people's content to be a significant influence.
If your YouTube videos are on another website, the video acts as a Backlink.
Backlinks help Google and other search engines determine how a page ranks for a given query. When a page receives a backlink, it’s essentially another website vouching for the content on that page. The more backlinks your YouTube video has, the more visitors and ranking you will see.
How To Optimize Your Videos For SEO
Here are a few tips on how to use effective strategies to boost your organic traffic.
Create And Use Content That Attracts Your Target Audience
Only a sound SEO strategy can help businesses get their videos on the screens of their target audience, but you must also generate video content that keeps viewers engaged and entertained.
One of the best ways to accomplish this is to create buyer personas so that you can truly understand what your audience wants. Once you understand what is important to your target audience, you can develop video content that resonate with them.
Create Awesome Thumbnails
The title and thumbnail are the first things people see when they visit a website. Creating enticing thumbnails is a great way to attract viewers to your content. Use custom images whenever possible and be sure to use legible fonts that stand out from the image. If you want to get fancy, try setting a moving image as your thumbnail!
Use The Right Keywords
Using relevant keywords that promote your video content is a crucial step in increasing your video's visibility. When it comes to improving your website's rating, keywords are helpful, and the same concept applies when creating video titles and descriptions. When it comes to finding a balance between appealing to your audience and search engines, keywords are really useful, but you don’t want to target any old keyword, you’ll want to target the right keywords. If you really want to do it right, then you will need to put some time into research. Tools like SEMRUSH.com can give you a jump start but expect to spend a little cash if you want to unlock the full potential of those magical keywords.
Promote your videos
Quality content is vital for your SEO strategy, but it is not the final stage. You need to figure out how to get more people to watch your videos.
Great examples include sharing your video content with your fans on social media, delivering it to your subscribers via email campaigns, and including experts or influencers in your videos. These efforts can potentially help increase traffic and views to your video content.
For SEO, video marketing offers a great opportunity to increase organic traffic. As with any marketing efforts, you must be creative and invest in high-quality content to get better results.
Of course, these efforts can be time-consuming, and let's face it, you probably want to spend your time running your business. This is where we can help.
At Monarch Motion & Media, we focus on developing engaging, high quality video that is driven by data. Strategy is the cornerstone of our our process. If you are looking to drive results with your video content, contact us today!
Remember, a camera doesn’t have vision, but we do!